OK2SAY Theatrical Commercial

The state of Michigan approached me to create a 30-second commercial that would play in all the theaters in the state during the spring movie season with the goal of reaching students who might be victims or have witnessed bullying. OK2SAY is a program that connects students through an app with help and services. I worked with a talented team of alumni and students to create the short piece. It was estimated that 1.2 million people would see the short in theaters.

Storyboard: Josh Workman, James Driessche Character Design: Erica Syverson, Melanie Dionne Background Design: Erica Syverson, James Driessche, Music and Sound Design: Lee Albrecht, Character Animation: Melanie Dionne, James Driessche, Josh Workman, Animation Effects: Erica Syverson, Editing: R. Brad Yarhouse.

 

Here is an article on the team and the work.